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Purpose Path is an AI business coach and strategic alignment platform built for leadership teams to turn high-level vision into daily execution, ensuring your SMB scales with confidence even when you aren’t in the room.
About Purpose Path
Built By Leaders
We’ve led hundreds of businesses through digital transformation and strategic growth. Along the way, we saw the same pattern: founders have a clear vision, but as the company grows, that vision gets lost in translation.
We created Purpose Path to bridge that gap, turning the "manual" struggle of staying aligned into a living, AI-driven system that keeps every team member moving toward the same goal.
We exist to give small and midsize business leaders the clarity, alignment, and tools they need to turn vision into reality - every single day.
Our vision is to help companies bring purpose and values to life, bridging vision and daily execution with AI-powered guidance like no system before.
Our Purpose
Our Core Values
Our core values are more than just words - they're the principles that guide our work every day.
Integrity
We are committed to honesty and transparency in all of our actions. We build trust by aligning our words with our actions, with our clients, partners and with each other.
Innovation
We are constantly looking for new and better ways to solve problems and grow. We stay ahead of the curve by embracing curiosity and thinking creatively.
Excellence
We are committed to a high standard of quality in everything we do. This isn't about perfection, but a continuous drive for improvement and progress.
Authentic Relationships
We believe in building genuine, empathetic connections with our teams, clients, and partners. We treat every person with respect and kindness, fostering trust through open communication.
Freedom & Joy
We create a culture where people love what they do. We give our team the autonomy to be creative and find purpose in their work, knowing that passion leads to great results.
Meet the Founders
Motty Chen and Dr. Alina Kirshon-Goldman co-founded Purpose Path with one clear mission: to simplify business alignment. Combining years of leadership experience and a shared drive for innovation, they’re helping small and midsize businesses bring their vision to life with clarity, focus, and measurable results.
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Co-Founder & CEO, Purpose Path
Dr. Alina Kirshon-Goldman, DMA, CPC, ELI-PM
Alina is a seasoned entrepreneur, executive coach and educator who passionately helps small and midsize businesses achieve clarity, alignment, and growth.
Alina brings a unique blend of business leadership, coaching expertise, and educational experience to her work.
Before entering the coaching profession, Alina built a successful career as an educator, performer, and business owner. Her experience teaching, mentoring, and developing people across diverse settings has shaped her belief that sustainable success begins with self-awareness, purposeful action, and continuous learning.
At Purpose Path AI, Alina's vision is to empower coaches with tools that help them scale their impact, deepen client engagement, and build thriving businesses while staying true to their purpose and values.
Co-Founder & CTO, Purpose Path
Motty Chen
Motty is a visionary technologist and certified business coach who bridges innovation with human purpose. With over 25 years of experience in enterprise architecture and digital transformation, including leadership roles at Deloitte and as CTO of HubX - he’s helped global organizations align technology with strategy and people.
As Co-Founder of Purpose Path AI, Motty combines his expertise in AI, data, and coaching to help small-business leaders turn purpose into measurable performance. Guided by the belief that technology should elevate people, not replace them - he’s passionate about building systems that create clarity, connection, and lasting impact.
Turn Purpose, Values, and Strategy into Daily Action
👉 Be the First to Experience Purpose Path
Apply for early access to AI-powered guidance that aligns your team,
drives engagement, and turns vision into daily action.
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