About Purpose Path AI — Aligning Purpose & Values with Execution

We’ve led hundreds of businesses through digital transformation. Again and again, we saw the same problem: leaders had clarity, but their teams didn’t. Vision and values were written down, but not lived daily.

That’s why we built Purpose Path: the first AI business coach for small and midsize companies. It’s not another binder, workshop, or consultant.
It’s a living system that keeps your business aligned, every day.

About Purpose Path

Our Mission

We exist to give small and midsize business leaders the clarity, alignment, and tools they need to turn vision into reality - every single day.

Our vision is to help companies bring purpose and values to life, bridging vision and daily execution with AI-powered guidance like no system before.

Our Core Values

Our core values are more than just words - they're the principles that guide our work every day.

Integrity

We are committed to honesty and transparency in all of our actions. We build trust by aligning our words with our actions, with our clients, partners and with each other.

Innovation

We are constantly looking for new and better ways to solve problems and grow. We stay ahead of the curve by embracing curiosity and thinking creatively.

Excellence

We are committed to a high standard of quality in everything we do. This isn't about perfection, but a continuous drive for improvement and progress.

Authentic Relationships

We believe in building genuine, empathetic connections with our teams, clients, and partners. We treat every person with respect and kindness, fostering trust through open communication.

Freedom & Joy

We create a culture where people love what they do. We give our team the autonomy to be creative and find purpose in their work, knowing that passion leads to great results.

Meet the Founders

Oren Tabib and Motty Chen co-founded Purpose Path with one clear mission: to simplify business alignment. Combining years of leadership experience and a shared drive for innovation, they’re helping small and midsize businesses bring their vision to life with clarity, focus, and measurable results.

Co-Founder & CEO, Purpose Path

Oren Tabib

Oren is a seasoned entrepreneur and technology leader who passionately helps small and midsize businesses achieve clarity, alignment, and growth. As the founder and former CEO of Pioneer B1, he led hundreds of companies through digital transformation with SAP solutions. Under his leadership, Pioneer B1 earned national and international recognition for exceptional customer success.

At Pioneer, Oren implemented the Entrepreneurial Operating System (EOS) internally - a framework that transformed the company’s culture, empowered employees, and aligned the entire organization around a shared vision. That firsthand experience with the power of alignment inspired him to co-found Purpose Path.

Co-Founder & CTO, Purpose Path

Motty Chen

Motty is a visionary technologist and certified business coach who bridges innovation with human purpose. With over 25 years of experience in enterprise architecture and digital transformation, including leadership roles at Deloitte and as CTO of HubX - he’s helped global organizations align technology with strategy and people.

As Co-Founder of Purpose Path AI, Motty combines his expertise in AI, data, and coaching to help small-business leaders turn purpose into measurable performance. Guided by the belief that technology should elevate people, not replace them - he’s passionate about building systems that create clarity, connection, and lasting impact.

Turn Purpose, Values, and Strategy into Daily Action

👉 Be the First to Experience Purpose Path

Apply now to join our exclusive early access program for small and midsize business leaders.